Social Shifts: Trend Tracking Workshop with Sydney Jones

by Sydney Jones

As a social media girly myself, I thoroughly understand the trials & tribulations business owners face as they try to keep up with trends, algorithms, platforms, and all the updates that happen (no exaggeration) every. single. day. 

Now, they're not always a monumental change- sometimes it's a very slight update, but they are constantly happening and every one of them is a change to your socials in some capacity.

If your business isn't in the marketing world, that's quite a cross to bear on top of being an entrepreneur. That's why this workshop styled class is something that is so needed and can offer so much to the one woman show who has too little time and too many tasks. 

In my monthly workshop with Harvest, we will be working together to hear your business, your goals, your challenges, and how social media can propel you instead of seeming like another hill to get over.

In case you missed today's workshop, here are the top tips I shared:

1. The Insta algorithm is focused on carousel posts currently; every time your feed refreshes the next page will be shown (still focus on adding a mixture of reels & carousels and adding value to all posts)
2. Look at creator search insights on TikTok to see current trending topics in your field 
3. Include keywords in the texts on your reels from the platform you're posting on (it will be an extra amount of SEO included in their algorithms)
4. Looking for keywords to include on Tiktok? Look at the "others searched for" section once you have looked up a similar topic to what you are about to post to find them
5. Make sure you're utilizing the pinned tab on Instagram my pinning an intro post (examples: who you are, what you do, story, target audience) and a post that lists what you offer (services provided, packages, etc.); this gives the audience a quick overview of who you are and if you're for them without having to dig for it.

And join us next time live - Tuesday, September 3, 2024, from 11am-12pm PST - in the Harvest Community! Become a member for access to this workshop and more!

Cheers!

Sydney

About Sydney Jones... your guide to all things social media & digital marketing! With a bachelors in marketing, she has started her own business, Sydney Jones VA, and helps entrepreneurs reach their marketing goals through strategizing campaigns, consultations, specialized services (like social media audits, a content calendar build) or even a simple task of answering any inquiries you may have. Follow Sydney on insta here.